“With Love… Hilary Duff” is the first fragrance by actress and singer Hilary Duff. It is distributed by the Elizabeth Arden company. According to the official website for the fragrance, the bottle was designed by Duff herself and she had hands on advisory on how it should smell. She told the Houston Chronicle that she enjoyed the process of developing the fragrance enough that she would like to become a full-time perfumer in the future.
“With Love…Hilary Duff” was one of the three best-selling fragrances launched at U.S. department stores in late 2006. The fragrance was made available in larger UK department stores and was further expanded to Canada and Japan among other countries.
The fragrance is supported by a multi-million dollar ad campaign, including commercials, a music video for a Duff single, “With Love”, and talk-show appearances. The commercial for “With Love… Hilary Duff” doubles as the music video for Duff’s 2007 single “With Love”, which was released to MTV in February 2007. The commercial premiered on MTV as a sixty-second cut and there is a shorter version that is fifteen seconds long. It features Duff being chased by a man, and Duff is later seen wearing a wig in an elevator. The man follows her into the elevator and they begin to embrace, but the elevator cables break and it crashes downward. The screen turns white with the words “To Be Continued…” and it ends.
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