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this is the “making of” Israeli launching guerrilla marketing campaign for Christina Aguilera’s new perfume.
Concept:
sometimes it’s all you need to wear.
Solution:
150,000 of quality clothes hangers, with a perfume sample and a branded Christina Aguilera label connected to each hanger, were hung in public locations all over the country.
Outcome:
Reaching over 1,500,000 consumers, the campaign led to the highest sales ever for a new perfume in Israel and got extensive news coverage in newspapers, TV and online. the perfume was sold out after 3 days.
Credits:
Client: Diplomat – P&G Perfumes
Advertising Agency: Mizbala
Photography & Post: Guy Raz
PR: Shalmor Communications
Concept: GREY
Art: Liat Abadi
Interactive: Websense
Duration : 0:2:44
[youtube J6b-dBj5SxU]
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